Baby Chanco with television celebrity Sato Kondo

Meet Baby Chanco, a Japanese one-year-old whose hair has turn her into a #baby-fluencer. With more than 323k followers on her Instagram account, run by mum Mami Kano, she has became Pantene’s youngest (and cutest) brand ambassador. In her recent ad for Pantene, Chanco and her beautiful hair appear next to Japanese television announcer Sato Kondo, who is famous for her sleek gray hair.

Swipe through below for a glimpse of Chanco's gorgeous mane.

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Ooshiaki Okura, the associate brand director of P&G Japan Hair Care, shared his thoughts about Chanco: 

 "We feel [Chanco's] beautiful hair has strong power that makes people positively move forward. We went straight to her mother because Chanco's personality and special character matches our image for women we want to support."

Chanco won this once-in-a-baby-lifetime opportunity and we can’t wait for her to grow up and share her secrets behind her flawless hair!

 (See also: Staff Story: Films That Speak To Our Style)  

Tags: Hair Care, Pantene, Baby Chanco